What I Do
As a commercial leader, my focus is on driving expansion, innovation and transformation through creativity. I do not believe in cookie cutter solutions, rather, in tailored solutions just for you and your organisation.
While every client’s brief is different, my approach to organisational expansion has four pillars: Financial Performance, Reputation, Routes To Growth and Ambition. Within this system I recommend cultural and operational excellence to deliver faster and better for customers.
“I believe creativity is the ultimate growth driver. Successful organisations are proactive, assume a leadership position and don’t stand still. I help bake creativity and innovation into the fabric of businesses.”
Performance
The starting point is the financial health of the organisation. I’m looking for the state of play, identifying the key drivers, what levers are being used to grow the bottom line and where the contribution lies.
I work with my clients to identify if their business needs an investment plan or cost control and a revenue increasing strategy.
Growth
Companies need to interrogate their ‘why’ and be clear about how they serve their customers and their industry at large.
Working with data strategy, marketing strategy and sales performance, I partner with leaders to identify the gaps in the market, or the products that need to be refreshed to target customer needs or reach new audiences.
Reputation
To expand, leaders need to understand their customers. Deeply. My route to increasing brand reputation starts with the quality of the output rather than PR and marketing tactics.
Alongside my clients, I review marketing data, hold stakeholder conversations and most importantly conduct customer interviews to understand what is resonating and what needs to evolve.
Ambition
As a leader, you will have a clear vision for your organisation's trajectory that goes beyond reaching the current capacity of your business.
Using insight from my work on financial performance, routes to growth, and reputation, I help clients identify future opportunities, often through diversification. This involves identifying shifts in the customer landscape, meeting new demands, and placing you as a crucial industry partner to your clients.